LAGOS — In a renewed effort to attract more subscribers and expand its market share, MultiChoice Nigeria has slashed the price of its DStv HD decoder bundle by 50%, reducing the cost from ₦18,600 to ₦9,300.
The announcement, made on Tuesday, June 25, 2025, is part of a broader customer acquisition drive aimed at making digital satellite television more accessible to Nigerians, particularly amid rising competition from streaming platforms and other pay-TV providers.
The promo bundle includes a DStv HD decoder, satellite dish, and one-month Compact subscription, giving new customers immediate access to a wide array of entertainment, news, sports, kids’ content, and lifestyle channels.
According to MultiChoice, the price reduction is targeted at first-time subscribers and budget-conscious households seeking quality television services at affordable rates.
“We understand the economic realities faced by many Nigerians, and this offer is our way of easing the burden while ensuring more homes enjoy the premium entertainment that DStv offers,” said a company representative.
The offer is available for a limited time and is expected to boost subscription numbers during the summer viewing season, which often features exclusive sports coverage, blockbuster movie premieres, and children’s programming.
The company also emphasised that new customers will have access to DStv Stream, its online streaming service, allowing them to enjoy content on-the-go through their mobile devices.
Industry observers view the move as a strategic response to market demands and a bid to strengthen customer loyalty in the face of evolving viewing preferences and increased demand for affordable digital entertainment.
MultiChoice assured that installation support and after-sales service remain fully operational nationwide, and encouraged interested buyers to visit authorised dealers and DStv outlets across the country.