SystemSpecs Holdings Ltd has rebranded its subsidiary, Deelaa, to Whatadeal, launching a comprehensive digital commerce platform designed to revolutionize travel, events, and e-commerce across Africa.
The rebranding announcement comes at a time when Nigeria and the broader African continent are experiencing a surge in demand for integrated digital services. The e-commerce and travel sectors are poised for exponential growth, and Whatadeal is strategically positioned to capitalize on this trend.
According to the Group Managing Director of SystemSpecs, John Obaro, the transformation reflects the company’s commitment to technological advancement and customer empowerment. “Whatadeal embodies a dynamic ecosystem designed to deliver unparalleled value and memorable experiences,” Obaro stated.
Whatadeal, formerly Deelaa, was introduced in 2022 as an e-ticketing and marketplace platform. The rebranded platform will offer an integrated solution for booking flights, securing event tickets, and shopping online, powered by Remita, SystemSpecs’ acclaimed electronic payment and collection system.
Fela Bank-Olemoh, Managing Director of Whatadeal, emphasized the platform’s mission to provide effortless, valuable experiences for customers. “At Whatadeal, we believe that exceptional experiences and valuable offers should be intuitive, not convoluted. Our mission extends beyond merely facilitating deals – we are cultivating an ecosystem that nurtures engagement, trust, and enduring value for our customers.”
With its robust infrastructure and innovative approach, What a deal is poised to redefine digital commerce in Africa, offering a one-stop platform for African consumers that blends convenience with competitive offerings.
SystemSpecs Unveils Rebranded Subsidiary, Whatadeal, to Transform Digital Commerce in Africa –
