ABUJA, August 6, 2025 — In a bid to enhance integrity and rebuild public trust, the Nigeria Customs Service (NCS) has officially unveiled a Reputation Management Guide designed to instil ethical discipline and professional conduct among its personnel.
The initiative, launched at the NCS headquarters in Abuja, is part of a broader reform effort by the Comptroller-General of Customs, Adewale Adeniyi, to rebrand the agency and improve its public image. The guide aims to provide strategic direction on handling public perception, communication standards, crisis response, and personnel behaviour in line with global best practices.
While speaking at the event, CG Adeniyi emphasized that rebuilding trust in the service requires more than policy—it demands commitment to accountability, transparency, and service excellence. “We cannot afford to operate in silos or hide behind uniforms. Our actions must speak for the values we claim to uphold,” he said.
The document also outlines key operational protocols for officers in public interactions, media engagements, and internal accountability processes. Senior customs officials and representatives from the Ministry of Finance, the Nigerian Institute of Public Relations (NIPR), and civil society groups were present at the launch.
Observers have hailed the guide as a crucial step in repositioning the Customs Service, particularly amid frequent allegations of misconduct and corruption at Nigeria’s border posts. The move aligns with the federal government’s push for institutional reforms across revenue-generating agencies.
With this launch, the NCS hopes to institutionalize a culture of professionalism and transparency, ultimately improving public perception and operational efficiency.
