Lagos, July 11, 2025 — In a graceful celebration of leadership and transition, Seven-Up Bottling Company (SBC) hosted a grand farewell dinner in Lagos to honour the remarkable tenure of outgoing Managing Director and Chief Executive Officer, Ziad Maalouf, while officially welcoming Sari El-Khalil as the company’s new MD/CEO.
The elegant evening brought together industry stakeholders, dignitaries, business leaders, and members of staff, all gathered to pay tribute to Maalouf’s exceptional service and enduring impact on the company’s culture, growth, and operational excellence.
In his emotional farewell remarks, Ziad Maalouf reflected on his journey at SBC, expressing profound gratitude to the board, management, and employees for their unwavering support.
“It has been an incredible honour to serve this iconic Nigerian brand. The journey has been nothing short of transformative, and I am confident that the company is in capable hands,” Maalouf stated.
Under his leadership, SBC recorded several milestones including major product innovations, deepened market penetration, and operational expansion across Nigeria. His tenure also witnessed strengthened stakeholder engagement and the consolidation of SBC’s legacy as one of Nigeria’s foremost beverage manufacturing giants.
Welcoming his successor, the Chairman of SBC, Faysal El-Khalil, described Sari El-Khalil as a dynamic and visionary leader poised to take the company to greater heights.
“Sari brings with him a wealth of experience and a forward-thinking approach that aligns with SBC’s strategic goals. We are confident in his ability to lead the next chapter of our journey,” the Chairman noted.
In his acceptance speech, the incoming MD/CEO, Sari El-Khalil, expressed deep appreciation for the opportunity and promised to build on the legacy of excellence.
“I am committed to upholding the values that make SBC a household name, while embracing innovation to drive sustainable growth in a rapidly evolving market,” he said.
The evening concluded with a symbolic toast to the company’s legacy, honouring past achievements while embracing the promise of a vibrant future under new leadership.