In a landmark move aimed at unlocking the potential of Africa’s creative economy, Afreximbank has entered into a strategic equity partnership with the C.R.E.A.M Platform through CANEX Creation Inc. The deal marks a significant milestone in efforts to support and scale the continent’s vibrant creative industry.
Announcing the partnership, the C.R.E.A.M Platform expressed pride in the collaboration, describing it as a bold step toward providing African creatives with the tools, funding, and international exposure necessary to thrive on the global stage.
“This collaboration is a major step forward in our mission to empower African creatives with the tools, funding, and global access they deserve,” the C.R.E.A.M team stated.
CANEX Creation Inc., an initiative under the Creative Africa Nexus (CANEX) programme of Afreximbank, is focused on accelerating the growth of Africa’s creative and cultural industries. The partnership is expected to provide innovative financing models, business development support, and access to international markets for music artists, filmmakers, designers, and other creative entrepreneurs across the continent.
By combining C.R.E.A.M’s technological innovation and deep industry networks with Afreximbank’s financial muscle and developmental reach, the collaboration seeks to bridge the funding gap that has long hindered Africa’s creative sector.
This equity deal not only strengthens the continent’s creative economy but also aligns with broader goals of job creation, cultural preservation, and economic diversification within the AfCFTA framework.
