Lagos, July 28, 2025 — In a bold move to address the growing concerns around financial illiteracy and waning investor confidence in Nigeria’s capital market, First Asset Management, a subsidiary of First HoldCo Plc, has unveiled its N100 million ‘Smart Investors’ campaign.
The campaign, according to the company, is designed to educate, engage, and empower at least 100 million Nigerians with relevant knowledge on responsible investing, capital preservation, and sustainable wealth creation. It also aims to rebuild public trust in Nigeria’s financial ecosystem amid widespread economic uncertainties and poor market participation by retail investors.
Speaking at the launch event in Lagos, the Chief Executive Officer of First Asset Management noted that the initiative will provide easy-to-understand financial tools, market insights, and expert-guided sessions for Nigerians across all demographics. The campaign will be rolled out through a mix of digital platforms, community engagements, and partnership-driven outreach.
“In a time where misinformation and lack of investor education have become major threats to our financial future, the ‘Smart Investors’ campaign is First Asset’s contribution toward building a more financially literate and economically resilient nation,” the CEO said.
Stakeholders at the event, including regulators and market analysts, commended the initiative, highlighting its potential to foster a more vibrant, transparent, and inclusive capital market. The program is expected to run in phases over the coming months, with a focus on urban and rural outreach, particularly targeting young professionals, SMEs, and emerging investors.
