Africa’s leading e-commerce platform, Jumia, has recorded a notable reduction in its operating loss for the second quarter of 2025, with the figure dropping to $16.5 million. This marks a significant improvement compared to the same period last year, as the company continues to implement cost-optimization strategies and drive operational efficiency across its markets.
The development was disclosed in the company’s financial results for Q2 2025, released to shareholders and the public. According to the report, the narrowing of losses is tied to improved revenue generation, a more disciplined approach to expenditure, and a steady increase in active users on the platform.
Jumia revealed that its active customer base has grown considerably, indicating renewed consumer confidence and greater market penetration. The company attributed this growth to enhanced user experience, broader product offerings, and improved logistics infrastructure across its African operations, including Nigeria, which remains one of its most vibrant markets.
Executives at Jumia expressed optimism that the positive trajectory will continue in subsequent quarters as the platform focuses on further monetization of its services and expansion into underserved regions. They also noted that the company’s shift towards profitability remains a priority, with emphasis on long-term sustainability rather than rapid but costly growth.
Despite global economic uncertainties and persistent inflationary pressures across key African markets, Jumia maintained stable gross merchandise value (GMV) and highlighted increasing adoption of its payment solution, JumiaPay, as a key driver of digital transactions.
The Q2 performance reflects the impact of Jumia’s restructuring efforts, which began in 2023, aimed at streamlining operations and reducing overhead costs while staying competitive in the continent’s dynamic e-commerce landscape.
As the firm continues to push for profitability while navigating regional challenges, stakeholders are watching closely to see how Jumia balances growth ambitions with prudent financial management. With a consistent rise in user numbers and a declining loss margin, the company appears to be regaining momentum in the African digital marketplace.