Manchester City have today inked a game‑changing extension with German sportswear brand Puma, worth a staggering £100 million annually, in a deal set to run for at least ten years, reportedly until 2035. Valued at approximately £1 billion, this agreement stands as the richest ever kit partnership in Premier League history.
This new contract far exceeds City’s previous arrangement with Puma begun in 2019, which generated around £65 million per season . It also leaves table-toppers such as Manchester United’s £900 million 10-year deal with Adidas and Liverpool’s £60 million‑a‑year Adidas agreement giving way in the shadow of City’s renewed dominance
The timing is no accident. Since formalising their partnership with Puma in the 2019–20 season, the Citizens have collected four straight Premier League titles, and famously completed football’s coveted treble in the 2022‑23 campaign — an era of success mirrored by soaring commercial performance.
While trophy drought hit last season, the deal underscores City’s strategic commercial strength.
City Football Group CEO Ferran Soriano said the expanded accord “solidifies our relationship” with Puma and projects it into “an even brighter future,” laying emphasis on identity, evolution and global ambition.
Puma’s CEO, Arthur Hoeld, echoed this sentiment, hailing the long‑term alliance as a major success on and off the pitch
This landmark far surpasses all current Premier League kit deals. It not only eclipses Manchester United’s £900m pact but sets a new industry benchmark across English football, strengthening City’s commercial position as they begin their campaign, starting on August 16, 2025, away to Wolverhampton Wanderers
With this partnership, Puma remains firmly entrenched not just with City’s main squad, but across the entire City Football Group, including clubs such as Melbourne City, Girona, Mumbai City, Montevideo, Bologna among others, signalling a fully integrated global strategy
Fans, brands and rivals now take note: Manchester City’s £100 million every season from Puma resets the elite sponsorship game in England, this is modern football business at its boldest.
