Nigerian boxing star Elizabeth Oshoba has signed a promotional agreement with Most Valuable Promotions (MVP), the management company co-founded by YouTuber-turned-boxer Jake Paul, in a move set to amplify her global profile. The deal, announced on April 16, 2025, positions Oshoba under the same banner as unified featherweight champion Amanda Serrano, whom MVP also represents.
Oshoba, a rising force in women’s boxing, joins a roster that has leveraged MVP’s expertise in staging high-profile bouts and generating mainstream attention. The partnership comes as MVP expands its influence beyond the U.S., targeting international talent like Oshoba to capitalize on Africa’s growing boxing market.
Jake Paul, who co-founded MVP in 2021, has transformed the company into a powerhouse for crossover boxing events, blending sports and entertainment. His recent $40 million payday for fighting Mike Tyson in November 2024—a bout streamed globally on Netflix—underscores MVP’s ability to monetize spectacle-driven matchups.
Strategic Implications
For Oshoba, the deal promises enhanced visibility through MVP’s media partnerships and access to premium training facilities. It also opens doors to potential high-stakes fights on global platforms, mirroring the trajectory of Serrano, who headlined the first women’s boxing event at Madison Square Garden in 2022.
Broader Context
The signing coincides with Jake Paul’s public callout of British-Nigerian heavyweight Anthony Joshua for a 2026 bout, which Joshua’s promoter, Eddie Hearn, confirmed as a possibility. MVP’s aggressive expansion highlights its strategy to dominate both influencer-driven spectacles and traditional boxing circuits.
Bottom Line: Oshoba’s MVP partnership signals Nigeria’s growing influence in global boxing, while MVP continues to blur lines between sports and entertainment, leveraging social media clout to redefine athlete promotion.
