In a bold move aimed at elevating the quality of meals served to pilgrims during Hajj and Umrah, the Kingdom of Saudi Arabia, through its Ministry of Hajj and Umrah, has unveiled a groundbreaking culinary challenge tagged the “Igaathathon”, also known as the Catering-thon. This innovative competition is part of wider efforts by Saudi authorities to enhance the overall spiritual and physical well-being of visitors to the Two Holy Mosques — Masjid al-Haram in Makkah and Al-Masjid an-Nabawi in Madinah.
The announcement, which comes amid continued efforts to modernise services rendered to the millions of faithful who travel yearly to perform their religious rites, invites seasoned chefs from across the globe, particularly those with a flair for traditional Saudi cuisine, to register and participate in what is being described as the first-of-its-kind initiative in the region’s hospitality sector.
Registration for the prestigious culinary face-off officially opened on Wednesday, August 20, 2025, and will remain accessible until Thursday, August 28, 2025. Interested participants are expected to submit their applications through the official registration portal made available by the Ministry.
The challenge, designed as part of Saudi Arabia’s broader Vision 2030 development blueprint, is not only intended to improve the diversity and nutritional value of food served to pilgrims but also to preserve and promote the Kingdom’s rich culinary heritage. Authorities say the competition will place particular emphasis on authentic Saudi dishes — from Jareesh and Kabsa to Margoog and Saleeg — all tailored to meet international health and nutrition standards.
According to the Ministry, the selected chefs will be given the honour of serving what they described as the “Guests of the Most Merciful” — a phrase that underscores the Kingdom’s deep-rooted Islamic values and commitment to excellence in hospitality. These culinary professionals will work in partnership with Saudi catering experts and food service providers to implement refined gastronomic standards that reflect the dignity and sanctity of the holy pilgrimage.
In addition to showcasing creativity and mastery in local cuisine, participants will be expected to consider the unique dietary needs of a global pilgrim population, ensuring that meals are not only delicious and traditional but also balanced, safe, and inclusive.
This latest initiative adds to a growing list of reforms introduced by Saudi authorities in recent years aimed at improving the pilgrim experience. From digital visa systems to real-time crowd management and enhanced transport networks, the Kingdom is increasingly leveraging innovation and global best practices to serve Islam’s most sacred sites.
For Nigerian culinary talents interested in making a mark on an international religious stage, this presents a golden opportunity. With Nigeria being one of the largest contributors of pilgrims to the Kingdom annually, participation in this initiative could also strengthen bilateral cultural ties between the two nations.
Aspiring chefs and culinary experts can proceed to the Ministry’s designated link to submit their entries before the August 28 deadline. The competition promises not only global recognition but also the rare privilege of playing a part in a centuries-old spiritual journey revered by millions worldwide.
