Seaman’s Schnapps, Nigeria’s leading prayer drink, played a key role as the official beverage at the historic coronation of the 46th Alaafin of Oyo, His Imperial Majesty, Oba Akeem Abimbola Owoade I. The momentous event, which took place at the renowned Olivet Heights in Oyo, witnessed a spectacular display of royalty, culture, and tradition, drawing a distinguished crowd that included dignitaries and royal fathers from across Nigeria, as well as notable representatives from Brazil, Cuba, Trinidad and Tobago, and other parts of the Americas and West Africa. This diverse gathering highlighted the global recognition and cultural significance of Yoruba heritage.
Throughout the event, Seaman’s Schnapps was prominently featured in the ceremonial rituals and hospitality provided to guests, reinforcing its deep-rooted connection to Nigerian traditions. From the pouring of libations to traditional blessings, the drink was present at every key moment, reflecting the brand’s longstanding alignment with honour, respect, and cultural prestige.
Mr. Gbemileke Lawal, the Marketing Manager for Seaman’s Schnapps, expressed pride in the brand’s involvement in the coronation, noting: “Being part of this historic Oyo moment reaffirms Seaman’s Schnapps as the drink of honour, heritage, and prestige. To be at the heart of such a globally significant Yoruba cultural event demonstrates the timeless relevance and stature of our brand.”
Mrs. Nnenna Uche-Onyenacho, the Senior Brand Manager, also shared her thoughts on the occasion, saying, “It was a true delight to witness the pride and power of tradition so beautifully showcased. Being part of this historic moment as the official drink is not merely an honour—it drives our commitment to do even more. We remain devoted to supporting royal institutions and upholding the timeless values they represent.”
The coronation was a powerful reminder of the enduring influence of Yoruba culture, bridging the gap between Africa and its diaspora. The celebration seamlessly blended ancient customs with contemporary expressions, showcasing the resilience and evolution of Yoruba heritage.
After weeks of traditional rites and community celebrations, the coronation marked a significant milestone in the illustrious history of the Oyo Empire. Seaman’s Schnapps’ involvement—through its support, presence, and hospitality—solidifies its status as not only a leader in the market but also a steward of cultural heritage.
As the Oyo Empire embraces this new chapter of royal leadership, Seaman’s Schnapps remains firmly at the crossroads of historical glory and future promise, continually celebrating tradition, honouring the ancestors, and contributing to a legacy that spans generations.
