Iyaloja Direct Digitizes Traditional Food Sharing Culture, Bringing Bulk Purchases to Doorsteps Across Lagos
A modern twist has been added to an age-old Nigerian tradition as Iyaloja Direct leverages technology to revive and streamline communal foodstuff sharing, a system once widespread among market women across the country. The platform, now gaining traction in Lagos, taps into the spirit of cooperation that previously saw women in local communities contribute funds