Abuja – June 27, 2025
In a groundbreaking move for Nigeria’s creative industry, the governments of Nigeria and Brazil have signed their first ever auto‐visual co‑production agreement, opening a new chapter in cultural diplomacy and media collaboration.
The landmark treaty, inked on June 24, 2025, enables filmmakers, animators, and content creators from both countries to jointly produce and distribute audiovisual works—films, television content, and digital media—under a shared-ownership framework .
The historic agreement was facilitated by Nigeria’s Ministry of Arts, Culture, Tourism and the Creative Economy, represented by Minister Barrister Hannatu Musa Musawa, and backed by Brazil’s cultural institutions. The co-production pact provides access to production incentives, technical infrastructure, skill‑sharing platforms, and bilateral funding mechanisms .
Speaking on the significance of the agreement, Minister Musawa described it as “more than a bilateral accord — it’s a bridge between continents, between cultures, and between creative economies,” noting its potential to elevate Afro-Brazilian, Nollywood, and Brazilian narratives on the global stage .
Industry analysts say the partnership creates new opportunities for Nigerian producers to access Brazil’s robust film infrastructure, tap into co-financing schemes, and collaborate with technical experts in digital effects, animation, and distribution.
The agreement also aligns with Nigeria’s broader “Destination 2030” strategy and the “Nigeria Everywhere” campaign, aimed at promoting cultural exports and increasing global visibility for Nigerian creatives .
Implementation steps include the formation of a bilateral working group, joint funding calls, technical and cultural exchanges, and collaboration in training and distribution initiatives .
The deal positions Nigeria and Brazil to produce globally impactful narratives that resonate across the African diaspora and beyond.
