Recent international media reports have sparked widespread speculation that Saudi Arabia is preparing to partially lift its 73-year-old ban on alcohol as part of its broader efforts to attract tourism and prepare for hosting global events such as Expo 2030 and the FIFA World Cup in 2034. However, conflicting statements from Saudi officials have cast doubt on the accuracy of these claims.
According to reports by outlets including The Sun and Times of India, the Kingdom was planning to allow the limited sale of alcohol in designated tourist zones, including select five-star hotels, luxury resorts, and compounds primarily catering to expatriates. The policy shift, they claimed, would take effect in 2026 under a strictly regulated licensing system, aligning with the Saudi Vision 2030 agenda aimed at economic diversification and tourism growth.
The reports suggested that alcohol products like wine, beer, and cider would be made available in controlled environments, but with clear restrictions, particularly targeting non-Muslim residents and international visitors.
However, these claims have been firmly denied by Saudi officials. A senior government source told Reuters on May 26 that the Kingdom has “no plans to lift the alcohol ban” and reaffirmed that the sale and consumption of alcohol remain prohibited under Saudi law, particularly for Muslims. The official emphasized that no such regulatory framework has been introduced or approved, and such media reports do not reflect the government’s official position.
This contradiction has led to widespread confusion and debate, especially on social media, where users expressed both anticipation and concern over the rumored changes.
Saudi Arabia’s alcohol prohibition dates back to 1952, and its legal and cultural policies have long reflected a commitment to Islamic values. While recent years have witnessed sweeping social reforms, including the opening of cinemas, increased entertainment offerings, and relaxed gender segregation laws, the issue of alcohol remains highly sensitive.
The Kingdom continues to promote a modern image to the world, especially as it prepares to welcome millions of visitors for Expo 2030 and the 2034 FIFA World Cup, but officials insist that cultural and religious principles will not be compromised in the process.
In conclusion, while some media outlets have reported a potential relaxation of the alcohol ban, Saudi authorities have categorically denied any such plans, maintaining that alcohol remains forbidden and that any reports to the contrary are unfounded.
