August 5, 2025

launches 100 million smart investor

Business

First Asset Management Launches N100 Million ‘Smart Investors’ Campaign to Boost Financial Literacy

Lagos, July 28, 2025 — In a bold move to address the growing concerns around financial illiteracy and waning investor confidence in Nigeria’s capital market, First Asset Management, a subsidiary of First HoldCo Plc, has unveiled its N100 million ‘Smart Investors’ campaign. The campaign, according to the company, is designed to educate, engage, and empower

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